TagFacts

It’s long been acknowledged that in the land of search engine optimisation, content is king. Google and the other search engines look for around 200 algorithms when indexing a site for relevance, with content being high up on the list. From a search engine optimisation point of view, the amount of content that a website has is key to deeming it relevant. The content must be distributed evenly and logically throughout the site, it must be relevant to the subject matter of the site and to the keywords as listed in the meta tags, and these keywords should be utilised well in the content.

Content that works for SEO should be rich in keywords, but keyword density is a balancing act. Too low a keyword density and the content you have on the site may not be picked up by the search engines as relevant; too high a keyword density and you could be seen to be spamming, which will of course render your SEO efforts redundant.

While it seems that for now the adage ‘content is king’ still rings true, static content is only of limited use when thinking about search engine optimisation. Regularly refreshed content will lead to your site being deemed an ‘authority’ site by the search engines, which will help you move up those all-important rankings. Along with a deep site with effective internal linking, search engines love refreshed content when indexing.

There are many ways you can keep your site’s content fresh and new and ready to be regularly indexed. Blogs, social media inserts and RSS are all great ways to add new regular content to your site. You can also add a news section or a press room to your site and add regularly refreshed content to these sections.

Perhaps it’s time to revise that adage: ‘Refreshed Content is King’! Find out more at www.TopPosition.co.uk




About Top Position

Founded in 2001 by British entrepreneur Daniel Jupp, Top Position is an award-winning digital agency with a presence in five European countries. The latest addition to the Top Position network is a North American headquarters in San Francisco, California. Top Position’s SEO digital marketing service is an industry first, combining tried and tested search engine optimisation techniques with directional digital marketing activities. Top Position is a Google-certified pay per click management consultancy and Yahoo! Platinum agency.

Editor’s Note: Please direct all press and media enquiries to Louise Byrne. Tel: 0800 094 9001 or email: Louise@topposition.co.uk.

Whether you have a lot to say or a little, Top Position’s press release research and distribution service puts your message in front of the world’s press at exactly the right time.

Our award-winning in house team of online journalists and SEO specialists will research and write your press release. Available as both a one-off and recurring service, your press release has no word limits and is optimised for media publication.

Setting out your new product, boasting about a client win, introducing an innovative new service or announcing your presence at a major event, our press release service is tailored to your individual needs.

If things are quiet on the news front but you would like to maintain contact with the press, or even introduce your company to the media for the very first time, Top Position understands news values and will present a series of ideas for your consideration.

Our team will brainstorm the best way to secure column inches for your brand and then suggest press release titles, themes and approaches. As with your own company news, these ideas can be used as stand alone news items or play a role as part of a more sustained campaign.

Walking the walk and talking the talk is easy with Top Position. Just tell us about your product and service and let our team do the rest. We’ll research current trends, search out relevant facts, figures, studies and stats and wrap it all up in a media friendly package.

Presented in a custom designed press release template, Top Position compiles a bespoke contact list specifically for your news item. For each item we issue to the media, an up to date list will be created to ensure your PR reaches only the most relevant of contacts.

Delivered directly to the inbox of each major national, regional and local newspaper and magazine, our news hounds will go the extra mile to sniff out specialist publications, relevant foreign press, online web sites and social media sites.

A series of press distribution sites are used as standard to ensure publication in RSS feeds – giving a wider net of coverage – and Google news alerts. If relevant, your press release will be given its moment in the spotlight at high traffic sites such as Google Base, MySpace, Facebook and Squidoo. All relevant forums and online business communities will also be presented with a copy and media requests carried out and followed up on your behalf.

Nosy by nature, our team will also track who reads the press release and where it’s published, giving you a fully accountable tracking service. Scouring the web, you’ll receive both real time notifications and periodic resumes of published links and media exposure. These are presented in a report format and can be discussed with your account manager at your convenience.

To find out more and get your press release noticed, Tel: 0800 040 9192.

Making keywords more visible and web sites more successful is all in a day’s work for Top Position’s award-winning search engine optimisation team. Our expertise ensures your company ranks in the highest possible positions in the organic listings of the top search engines (including Google, Yahoo! and MSN).

Our approach to SEO has been created and refined in-house, driving world-class management of your organic search optimisation. We understand that search engine optimisation isn’t just about a page one listing though – it’s about adding value to your business and creating sales opportunities by targeting relevant eyeballs, driving interested traffic to your sales web site and increasing conversions.